Army Fit

100% Army Fit is a free training tool created for the British Army. Whether joining the Army or just interested in general fitness, you can learn simple muscular and cardio exercises and monitor your progress.

Approach

We based the UX journey on three main personas;
1) Training for an Army assessment
2) Maintaining fitness for an Army start date
3) General fitness

A very simple design was implemented, using the Army's base colours and letting the photography do most of the work.

Data

Interactive swipe and pinch zoom to display different levels of data and to give the user a greater level of detail.

Project Details
Client
British Army

Agency
Hi Mum! Said Dad

Role
Lead UX/UI Designer