adZU is an online platform developed by Code worldwide who are apart of Rapp, the system enables mass deployment of advertising material over many different media. Allowing for very specific tagerted content that is tailored for the individual.

The brief was the create a unique and playful brand identity in an sector that is usually uncreative.

An online styleguide was created.

View styleguide →

As users would be uploading their own content the UI was to be kept to a minimal so it would not disprupt the content.

A 'night and day' mode was implemented to help view certain types of media.

Based on the new identity a new dynamic email template was designed.